Marble Arch, London
Since 1986, The Atelier has crafted evening gowns, wedding dresses and ready-to-wear garments across Asia with a focus on sophistication and exquisite craftmanship. In recent years, the boutique brand has expanded internationally, participating in New York, Barcelona and Shanghai fashion week. It is now opening its first UK flagship store in 2023,
Curtaz Studio was commissioned to develop layout/design ideas for the new store, set in a 2-storey space within a Listed building on Connaught Street. The scheme centres on the key brand values of modern elegance, luxury and craft, embracing texture and detail in the same way their garments are created.
The proposals combine contemporary and classic elements, providing a detailed yet neutral, bright and airy feel throughout the two levels – a perfect canvas against which to display the intricately crafted dresses.
Architect: Marco Curtaz
Collaborations: TBD, FSF, Karbassi Engineering